This is the blog for CTCS 677, a course at USC that will situate debates in cultural studies about the formation of identity and the relationship of production to consumption within an analysis of the fashion and beauty industries, especially as these industries have been represented within popular media culture.
Tuesday, September 16, 2008
YellowMan Fashion
Here is an interesting article on YellowMan clothing line, worn by Hollywood industry "hipsters" - if its good enough for J Depp, I suppose its good enough for me. The name of this fashion line suggests a reappropriation (and commodification) not only of a disparaging word but also of Asian culture and empowerment. Or is this more coopting by the social elite? (Store is located right across from the IVY on Robertson) More commodity fetishism? At $218 per shirt - the exchange value certainly seems to outweigh use.
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