Consumer Capitalism and the Perpetual Superwoman

The linked article about Diane von Furstenberg's new fashion comic book, linking images of cartoon superwomen with the pursuits of fashion, seems to resonate well with this past week’s readings (especially the one on the lucrative love affair between designer and celebrity). I’m thinking specifically of how imagining the female subject and the thrusts of consumer capitalism seem to coalesce around celebrity and even more so, the celebrity designer and how consumerism sustains the notion of the everyday superwoman. Also interesting that some 3o years (and a million critiques) after wonder woman’s debut, there is still zero hint of irony in pairing “empowerment” with a swimsuit-clad Barbie named “Diva”. One would think the inventor of the wrap dress would know better…

Unrelated spoiler: I still can’t believe Leanne managed to win using all of 2 colors in her entire line!