YellowMan Fashion

Here is an interesting article on YellowMan clothing line, worn by Hollywood industry "hipsters" - if its good enough for J Depp, I suppose its good enough for me. The name of this fashion line suggests a reappropriation (and commodification) not only of a disparaging word but also of Asian culture and empowerment. Or is this more coopting by the social elite? (Store is located right across from the IVY on Robertson) More commodity fetishism? At $218 per shirt - the exchange value certainly seems to outweigh use.